The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.
We don't have a choice in how or when our bad days will blindside us. but what we do choose is how we allow them to leave us once they're gone. you can use those moments as a catalyst to spur you on to greater things or you can let it be the event that breaks you and leaves you shattered and forever lost in darkness.
[prudence] is the virtue of that part of the intellect [the calculative] to which it belongs; and . . . Our choice of actions will not be right without prudence any more than without moral virtue, since, while moral virtue enables us to achieve the end, prudence makes us adopt the right means to the end.
Nobody is so constituted as to be able to live everywhere and anywhere; and he who has great duties to perform, which lay claim toall his strength, has, in this respect, a very limited choice. the influence of climate upon the bodily functionsextends so far, that a blunder in the choice of locality and climate is able not only to alienate a man from his actual duty, but also to withhold it from him altogether, so that he never even comes face to face with it.
Every time you make a choice you are turning the central part of you, the part of you that chooses, into something a little different from what it was before. and taking your life as a whole, with all your innumerable choices, all your life long you are slowly turning this central thing either into a heavenly creature or into a hellish creature...
The competitive advantages the marketplace demands is someone more human, connected, and mature. someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. flexible in the face of change, resilient in the face of confusion. all of these attributes are choices, not talents, and all of them are available to you.