Every individual is at once the beneficiary and the victim of the linguistic tradition into which he has been born - the beneficiary inasmuch as language gives access to the accumulated records of other people's experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things.
The only reality we can ever truly know is that of our perceptions, our own consciousness, while that consciousness, and thus our entire reality, is made of nothing but signs and symbols. Nothing but language. Even god requires language before conceiving the universe. See genesis: in the beginning was the word.
The reaction to any word may be, in an individual, either a mob-reaction or an individual reaction. It is up to the individual to ask himself: is my reaction individual, or am i merely reacting from my mob-self? When it comes to the so-called obscene words, i should say that hardly one person in a million escapes mob-reaction.